Sell your business without a broker.
The real reason most owners never sell is simple: they do not have the time. Exit On My Own fixes that. Batched, guided steps, what we call the power of 10, take you from your financials to a confidential business review and real buyers, fast and without a broker. Built for businesses doing under $1M in revenue, where most brokers won't take your call.
Built for
Northwind HVAC Services
$627,000 – $855,000 range
SDE
$285K
Multiple
2.6x
Comps
47
The problem
Most brokers won't sell a business under $1M.
Their fees don't pencil out. A 10% commission on a $600K sale is typically $60K — but the broker does nearly the same work as a $5M deal. So they say no. Or they take you on, list you on BizBuySell, and forget about you — leaving you stuck in a contract for a year.
Meanwhile, you've spent 15 years building this business. You deserve a real process built for you — one that ensures you exit on your own terms.
No one will take your call.
Most brokers have $50K minimums or 10% fees that don't pencil for smaller businesses. So how do you find out what your business is worth?
We can help.
You don't know how to sell a business.
Most entrepreneurs and independent owners aren't dealmakers. You've never run this process before — and there's an order of operations that nobody teaches you. Except us.
We can help.
The paperwork is opaque.
CIMs, NDAs, LOIs, purchase agreements — so many acronyms. What does it all mean? Sellers are expected to know without ever having sold a business before.
We can help.
How it works
Eight steps. Built around how you actually sell.
- 01
Tell us about your business
A 15-minute guided questionnaire on your business and your own economics. No spreadsheets required.
- 02
Get a comparative analysis
Industry-specific multiples and a range — not a fantasy number.
- 03
We build your marketing package
Your selling package — a buyer-ready Confidential Information Memorandum (CIM) and teaser, written for you.
- 04
Qualified buyers come to you
NDAs, buyer qualifications, and how to handle their first questions — all before they see your name.
- 05
Run a structured buyer-seller call
A four-item agenda: your background, the company's story, buyer questions, next steps. So you don't wing it.
- 06
Receive and analyze offers
LOIs and Asset Purchase Agreements side by side: price, seller carry, interest, non-compete, all the terms.
- 07
Coordinate due diligence
Bank-aligned, fatigue-free, with rules on what stays secret until post-close.
- 08
Close with confidence
Know what's coming. Notary or law office. Paperwork that won't surprise you.
See the platform
Six modules, one quiet workflow.
Coming soon · Broker wizard
A trusted broker, on screen with you when you need them.
One click brings a Exit On My Own broker into your workspace — co-browsing, answering questions, reviewing your work. Like LegalZoom for selling a business.
Live broker on screen
Click the button, a trusted Exit On My Own broker joins your tab. No scheduling.
They see what you see
Co-browse your CIM, your buyer pipeline, your offer table — together, in real time.
Ask anything
From SDE add-backs to LOI clauses. The broker is the wizard; the software is the page.
Pricing
Pick the level of help you want.
From a $499 video course to a dedicated broker running the deal. Special launch pricing, prices in grey are our standard rates.
Self-serve · Video
Launch pricing
Module 1 video training. Watch on your schedule, no Q&A.
- Module 1: The first-time seller's playbook
- Comparative analysis tool (self-service)
- Closing checklist
- Email support
Self-serve · Live
Launch pricing
Same content, plus a 3-hour live Zoom with a trusted Exit On My Own broker.
- Everything in Self-serve · Video
- 3-hour interactive Zoom session
- Ask questions in real time
Guided
Launch pricing
A licensed broker reviews your work at each step.
- Everything in Self-serve · Live
- 1:1 broker review at each stage
- 1 comparative analysis per month
- Access to partner network (lenders, attorneys, accountants)
Full-service
Launch pricing
A dedicated broker runs the deal end-to-end on commission, with a simple listing agreement. Launch rate: 8% instead of the standard 10%, plus $1,000/month during the active listing period.
- Dedicated Exit On My Own broker
- $1,000/month during the active listing period
- Done-for-you CIM and outreach
- Negotiation support
- Closing coordination
Exit On My Own and its brokers do not provide legal advice. Templates, document reviews, and broker guidance are for informational and operational purposes only. Consult a licensed attorney before signing or relying on any legal document.
Buyer Academy
Thinking about buying a business instead?
Most first-time buyers get rejected because they don't know how to present themselves. Exit On My Own Academy teaches you how brokers and sellers actually evaluate buyers — so you can show up ready.
- How to communicate capital and seriousness
- What sellers really want to see in a buyer
- The four-part buyer-seller meeting framework
- Red flags that get you screened out
Lesson 01
The four-part buyer-seller meeting
12 minutes · interactive walkthrough
Lesson 02
Communicating capital correctly
12 minutes · interactive walkthrough
Lesson 03
Reading a CIM like a pro
12 minutes · interactive walkthrough
Partner network
The professionals you need, already vetted.
Selling a business takes a team. Exit On My Own partners with SBA lenders, accountants, attorneys, Self-Directed 401(k) providers, and exit planners so you don't have to find them on your own.
SBA preferred lenders
Vetted SBA preferred lenders who close sub-$5M Main Street deals — including buyer pre-qualification and seller-note structuring.
Accountants
Small-business CPAs for SDE recasts, quality-of-earnings reviews, and post-close tax structuring.
Attorneys
Transactional attorneys who handle LOIs, purchase agreements, and small-business M&A on fixed-fee engagements.
Self-Directed 401(k) providers
ROBS structures and self-directed retirement vehicles so buyers can deploy retirement capital toward the down payment.
Financial planning & wealth managers
Exit planners and wealth managers who help you turn a closed deal into a retirement plan.
Ready to find out what your business is worth?
Free comparative analysis. No credit card. No phone call.
We'll email you a guided link. Takes about 15 minutes to complete.